Understanding Bra Sizing Across Different Brands and Countries

Different bra size from different brands.


Wearing a bra that fits perfectly can make a significant difference in your comfort level and overall appearance. However, finding the right size can be challenging, especially when you consider the variations in sizing across different brands and countries. In this article, we will explore the differences in bra sizing across various brands and countries, and provide tips to help you find the perfect fit.

Bra sizing in different countries

The bra sizing varies by country and region due to historical traditions, local preferences, and measuring techniques. In the US and UK, we use similar measuring techniques, but the underbust measurement is in inches for the US and centimeters for the UK. In Europe, the band measurement in centimeters determines the size, and the cup size is based on the difference between bust and underbust measurements, which means that cup sizes differ across European countries. In Australia, the sizing system is similar to the UK but has the same cup size range as the US.

It’s crucial to keep in mind that different manufacturers may have their own sizing conventions or adjust measurements for their target markets. This means it can be challenging to find the perfect bra, especially if you’re shopping from different countries or brands. As a bra stylist, I recommend measuring yourself correctly and using sizing charts from each brand to ensure you purchase the right size. By knowing your measurements and different sizing conventions, you can navigate various sizing systems and find your perfect fit.

Bra sizing across different brands

Bra sizes can differ across different brands, even within the same country, due to a variety of reasons. One of the main reasons for this difference is that each brand has its own unique design and fit specifications, which can affect the sizing. For example, one brand may have bras that are designed to be more snug around the band and provide more support, while another brand may have bras that are designed to be looser around the band and provide a more relaxed fit.

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Based on my personal experience as a bra stylist, I’ve seen that a woman’s bra size can vary significantly between brands. I’ve had clients who are a 34C in one brand and need to wear a 36B or a 32D in another brand. This is why it’s crucial to try on multiple sizes and styles when shopping for bras, especially if you’re trying a new brand. Don’t rely solely on your usual size, as it may not be accurate for every brand. Always check the fit of both the band and the cups and adjust the straps to ensure comfort and support.

Tips for finding the right size

As I mentioned earlier, bra size can vary due to material and different brand standards. To make sure you find the correct fit, I advise you to seek a bra chart based on the brand. Most bra brands provide a chart to help you find the right bra size that matches their brand.

However, even if you have the bra size calculated from the chart, it might still not be a perfect fit. This is because sizing can vary from design to design, just like how every body is different. Therefore, another way to find the correct fit is by trying them on. Don’t be afraid to experiment with different styles and sizes until you find the perfect fit.

I also recommend shopping in places where they have a larger inventory of bras. This way, you’ll have more options to choose from and increase your chances of finding the right fit. Finally, remember that the most important thing is finding a bra that is comfortable and provides the right amount of support.

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I’ve created this bra size calculator to measure your bra size across different country. To measure follow a few simple steps and enter it to get the result.


Sizing conventions vary across different countries and regions, and even within the same country, different brands can have their own sizing conventions. These differences can be attributed to a variety of factors, including historical traditions, local preferences, and variations in measuring techniques. To find the right size, it is essential to measure yourself accurately and use sizing charts from each brand. The article emphasizes the importance of finding the right size for your comfort and appearance and provides tips for measuring yourself to find the perfect fit. A final tip is to try on multiple sizes and styles of bras to find the perfect fit as bra sizes can change over time due to factors such as weight gain or loss, pregnancy, and aging.


Sarah is a seasoned bra specialist with over 10 years of experience in designing and recommending bras for women of all shapes and sizes. Her expertise in the latest trends, fabrics, and technologies in the lingerie industry makes her the go-to person for finding the perfect bra to fit any need or style.

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