A reader recently dropped me a note:

“I had an issue with one of my Triumph bras—and then it happened again with another. They fit perfectly fresh out of the box, but after washing the cups go all wonky and the band puckers. What gives?”

I feel your pain. There’s nothing worse than treating yourself to a gorgeous bra… only to have it turn into a sad, misshapen shadow of its former self after a wash. Let’s talk about why that happens—and how to keep those cups perky and the bands snug, wash after wash.


Why Some Bras Just Don’t Hold Up

Full disclosure: I’ve never been Triumph’s biggest fan when it comes to longevity. At their price point I expect my bras to survive machine cycling, hot summers, and the occasional wire escape attempt—yet I’ve heard far too many “help me, my bra is dying!” lamentations. By contrast, I’ve thrown my Curvy Kates, Panaches, Fantasies and even trusty Ewa Michalaks into the laundry dozens of times, and they still look and feel almost-new.

What’s the secret? It all comes down to fabrics and construction. A well-made bra is a patchwork of stretch mesh, foam, lace, and elastic—each material reacts differently to water, heat, and agitation. When designers choose their fabrics and sew them together thoughtfully, the result is a bra that holds its shape (and your shape) no matter how often it’s cleaned.


My Go-To Machine-Wash Ritual

I freely admit: I’m lazy about hand-washing. Most mornings I’m just happy to make it out the door in matching lingerie. But if you’re going to toss bras in the machine, here’s how to keep them intact:

  • Laundry Bag Love: I always zip bras into a fine-mesh lingerie bag to keep wires from escaping and straps from tangling. And yes, this protects your washer drum too, should an underwire stage a jailbreak.
  • Cool and Gentle: I stick to the delicate or wool cycle, set the water to around 30 °C (86 °F), and go easy on the spin. Extreme heat and violent spinning are a bra’s nemesis.
  • Right Detergent: Use a low-sudsing formula made for delicates or woolens—plant-based and sulfate-free, so it won’t strip your elastic or fade lace. A little goes a long way. (Recommended machine-wash detergent: Attitude Plant-based Liquid Laundry Detergent)
  • Air-Dry Only: Never, ever tumble-dry. Instead, lay your bras flat or drape them over a rack—and take a moment to gently reshape the cups while damp.
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Living in a cooler climate means I can often wear a well-ventilated underwire two or three times before it needs cleaning—but if you’re in a hot, humid place (or you’ve got a sweaty commute), you might find yourself washing after every wear. That’s when hand-washing can really shine.


Why Hand-Washing Feels Like a Hug for Your Bras

If you’ve got a molded-cup wonder or delicate lace that you never want to lose, hand-washing is pure gold. Here’s my cozy ritual:

  1. Soak First: Fill a basin with lukewarm water, add a splash of detergent, and let your bras lounge for 20–30 minutes. That pre-soak loosens oils and dirt without any scrubbing.
  2. Gentle Clean: Swirl them around, press softly—never rub or twist.
  3. SLS-Free Detergent: Look for a plant-based, fragrance-free soap that’s free from sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES). Unlike foam-happy cleansers, SLS-free detergents use gentler, plant-derived surfactants that won’t eat away your elastic, fade lace, or irritate skin. (Recommended hand-wash detergent: Dirty Labs Bio Detergent)
  4. Rinse and Blot: Hold under cool running water until the suds are gone, then press between towels to wick away excess moisture.
  5. Reshape & Relax: Gently coax cups and bands back into shape, then lay flat on a mesh rack to dry.

If your hands protest after all that soaking and rinsing, slip on a pair of soft rubber gloves—your skin (and your bras) will thank you.



Over to You
I’d love to feature your bra-laundering triumphs (and disasters!) in an upcoming post. Send your stories, tips, and photos to [email protected] and I might share them (anonymously, of course!) with our community. Can’t wait to read your tales of wire rebellions, detergent discoveries, and laundry bag hacks!

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